Digital Marketing

Amazon has increasingly become a destination for consumers to discover products, rolling out a variety of solutions to help brands introduce new products as well as track, optimize and measure campaign performance.

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.

“Georgie & Mandy’s First Marriage” is the “Joanie Loves Chachi” of the 21st century.

The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it termed “a macroeconomic environment that became more challenging over the quarter.”

Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic.

InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform.

Users can browse articles and graphics for editorial and commercial use.

The Athletic is forming a partnership with Fubo and hopes to create product integrations and other co-marketing plans.

Axis and Gravite say they can drive better ad performance and outcomes through the strategic partnership.