Digital Marketing

Online transactions managed by companies like PayPal are a huge part of ecommerce, and without that payment system, no one buys products from brands and retailers.

Fox’s “Going Dutch” starring Denis Leary is a TV service comedy in the grand tradition.

Meta’s embrace of artificial intelligence may soon alter the way that billions of users socialize on its apps.

Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring – or maybe it’s not?

The most-read and least-heeded “Red, White & Blog” columns of 2024 plotted on our trademark “truthiness” vs. “trending” axis.

Artificial intelligence will replace the need for search engine optimization in 2025. Wait, what?

Fox News Channel led the way at $1.2 billion, down 6%, with CNN at $782 million – down 1.3% – and MSNBC up 6% to $379 million.

In a year dominated by generative — and agentive — AI, it was a story about the good old metaverse that was the most-read “Media3.0” column of 2024: Colin Kirkland’s column about virtual metaverse world “The Sandbox.”

Brian Wieser’s contribution about new media-planning paradigms in a CIMM-commissioned report was the most-read “Planning & Buying Insider” column of 2024, a year that was also dominated by discussions of AI, alternative currencies and new generational cohorts.

Advertisers and publishers seem to have a limited understanding of all Microsoft Advertising’s capabilities. “We’re known for search,” says John Cosley, Microsoft Advertising senior director, brand marketing, adding that the company offers much more.