Digital Marketing

Sam’s Club Connect introduced “Predictive Precision Targeting” capabilities on Thursday, expanding its measurement offering.

Premium streamer Apple keeps working under the radar of the big players – including Netflix, Prime Video, HBO Max and Disney+ – in scoring major awards.

Many of the shows on ABC, CBS, Fox and NBC are so old that the networks have become the assisted-living facilities of TV.

There’s a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.

The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that are eligible for the “lowest unit charge” discounts. This could deprive broadcasters of significant ad revenue. There were no comments sought in March, but the FCC’s Media

R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and puts them into a format that AI agents can read and understand. The platform-agnostic BRDNA Sequencer allows the company to use simple prompts to generate

Macro, a multi-platform entertainment company, has entered the direct-to-consumer streaming field, acquiring Allblk, a streaming platform serving Black audiences, from AMC Global Media, Variety reports. “At a time of significant disruption and consolidation across the media industry landscape, Macro sees an opportunity to invest in a focused platform with a clear audience and strengthen it

Auto dealers are finally getting the clarification they have been seeking from the Federal Trade Commission (FTC) on vehicle price advertising, RVBusiness reports. The FAQ document specifies that dealers must provide the total price the buyer will pay, including the doc fee and all other possible costs. But government charges can be excluded from the all-in price. “The FTC’s FAQ addresses

“Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year impression increases,” says iSpot.tv’s Stuart Schwartzapfel.

The Microsoft CEO warned of the risks of training AI models like Anthropic’s Claude to be human-like and consider their own state of consciousness or welfare.