Digital Marketing

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades.

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked.

RedVest Media, the company’s retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront.

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide “content-level precision to programmatic connected TV (CTV) buying.”

A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and will be vital to C-SPAN’s continuing coverage of Congress, the White House and SCOTUS.

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the European market.

FCC Commissioner Anna M. Gomez has sharply criticized the Media Bureau guidance that expands the types of political entities that can qualify for discounted broadcast advertising rates, TVTechnology reports. The Media Bureau is now allowing joint fundraising committees and party committees to purchase airtime at steep discounts weeks before voting begins for the midterm election,

The settlement of social-media addiction charges by Meta for $18 million will not have a material impact on its bottom line, given the $200.97 billion in revenue it made last year, Mother Jones writes in an analysis. Other recent losses in legal actions will also have no effect. And they will have no impact on Meta’s effort

Microdrama downloads grew y 95.5% YoY in the first half of 2026, surging to a total of 1.45 billion, Marketing Dive reports. And the number of active advertisers on short drama apps rose by 132% while create output increased 151%. Brands incuding Marc Jacobs and Dr. Pepper are serving up microdrama content that resonates with

The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate the impact AI will have.