Digital Marketing

The consumer engagement score for WNBA marketers rose 16%, doubling the gains (7%) from 2023.

Siding against Meta Platforms, a federal judge on Tuesday refused to dismiss a lawsuit by dozens of state attorneys general who alleged that the company violated consumer protection laws by touting its product as safe for teens.

LinkedIn is becoming a leading B2B video platform for brands, rolling out new ad updates, including AI-powered video ads and Live Events promotions.

Meta’s HR lead Lori Goler will be leaving the company next summer, according to an internal note obtained by Axios, which named Janelle Gale, a 12-year Meta employee, as Goler’s eventual replacement.

Sherina Smith, CMO of American Family Insurance, and Chris Crawford, founder and CEO of Elite Media, American Family’s agency partner, will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, which will be held November 18-20 in Las Vegas, where they will discuss how targeting key growth segments has become a business imperative. Ahead of

The FTC said Wednesday that companies must allow consumers to cancel subscriptions through the same medium that was used to purchase them.

Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors – advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.

Christine Fruechte, CEO for the past 17 years, will become chair of the agency, a strategic advisory role. The changes take effect Jan. 1, 2025.

Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.

A new quiz show on Amazon Prime is really an example of how Americans today aim low and settle for mediocrity.