Digital Marketing

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands.

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands.

Texas Attorney General Ken Paxton is urging a federal judge to leave in place new curbs on social media platforms’ ability to collect minors’ data and serve them with targeted ads.

Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.

Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.

The FCC is defending its net neutrality regulations to the 6th Circuit Court of Appeals, which earlier this year blocked the rules from going into effect.

Since a lot has transpired in the past 48 hours or so and since I’m just filling in for regular “TV Watch” columnist Wayne Friedman who is on vacation, I’ve compiled some moments of television zen. No explicit commentary implied. Please enjoy.

Brand Finance, which has dropped X from its “Media 50” ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its name from Twitter.

Agency in-house and legal teams are settling into the era of generative AI to build a blueprint for some of the most challenging processes, including how to create text-based prompts for synthetic people.

The deal with Adverity was struck by IPG Mediabrands’ Kinesso unit, and provides “connectors” to more than 600 vital media industry data suppliers.