Search Engine Marketing

Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your AI-generated conversations could be indexed and discoverable via Google Search. This includes prompts and answers that users have explicitly shared via OpenAI’s “Share” feature,  often without realizing the content may become publicly accessible. As Christopher Penn, co-founder and chief […]

Younger generations are shifting toward specialized, multi-platform search, and surprisingly high trust in AI is accelerating the trend, according to new survey data. Why we care. Searching is no longer synonymous with “Googling.” While traditional search engines still dominate for information retrieval, Americans are also turning to social media, AI tools, and ecommerce platforms, depending on

SEO is no longer enough. Discoverability in AI-powered search now depends on operations – a shift many marketers haven’t accounted for. AI platforms like ChatGPT, Gemini, Claude, and Google’s AI Overviews aren’t fooled by clever messaging.  They synthesize operational signals – from order issues to pricing gaps – to form brand perceptions. These aren’t marketing

Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear.  The question isn’t whether you’re losing potential customers, it’s how many and where. Sales funnel analysis helps you find these leaks and fix them.  When done right, it can boost your conversion rates without spending