Search Engine Marketing

Google Business Profiles What’s happening feature expands

Search Engine Marketing /

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants. The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials […]

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LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery

Search Engine Marketing /

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and what can be measured today.  For decision makers, the challenge is separating

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How to balance speed and credibility in AI-assisted content creation

Search Engine Marketing /

AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator.  And as AI systems decide which information to trust, quality signals like accuracy, expertise, and authority matter more than ever. It’s not

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AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics

Search Engine Marketing /

We know how overwhelming it can be to keep pace with rapidly-changing SEO strategies, especially with AI switching up the rules faster than ever. This collection of insights was handpicked to give you clarity and confidence on what really matters right now: how to make your content, structure, and strategy AI-ready, from basics to technical

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