Search Engine Marketing

AI Max in action: What early case studies and a new analysis script reveal

Google’s AI Max for Search campaigns is changing how we run search ads.  Launched in private beta as Search Max, the feature began rolling out globally in late May, with full availability expected by early Q3 2025.  But will AI Max actually drive incremental growth or simply take credit for conversions your existing setup would […]

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Google AI Mode gets more visual, including inspirational shopping responses

Google AI Mode is getting more visual by providing a more graphical response to some of your queries, including your shopping search queries. Google can do this by using its new visual version of the query fan-out technique it has used with AI Overviews and AI Mode. Google AI Mode, for certain queries, particularly those

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OpenAI turns ChatGPT into a shopping tool with Instant Checkout

OpenAI is launching Instant Checkout inside ChatGPT to Plus, Pro, and Free users in the U.S. Users will be able to buy products from Etsy sellers. Purchases are powered by the new Agentic Commerce Protocol (ACP), co-developed with Stripe. How it works. Users search in plain language (e.g., “gifts for a ceramics lover”). Then: ChatGPT

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