Search Engine Marketing

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely on the API to manage and automate Google Ads campaigns, a missed upgrade means broken integrations, disrupted reporting, and paused

Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is a Terrible Goal.”  He pointed to a HubSpot survey where 60% of marketers said their top website priority is “increasing traffic,” and 59% listed “overall traffic growth” as their primary key performance indicator (KPI). Then, Fishkin delivered the digital

Advertisers have long debated the merits of broad match versus phrase match in Google Ads.  But while arguments around query control and relevancy remain valid, a less discussed but more decisive factor has quietly shifted the landscape: cost.  Recent data shows phrase match is becoming significantly more expensive, often without delivering better results. Google’s long

Brand bidding is the practice when your affiliates or competitors run paid ads on your branded keywords to capture your traffic and potential customers. You can ignore brand bidding, but your budget and customers won’t. Recent statistics show that: CPC for branded keywords can increase up to ×10 due to aggressive brand bidding. When a