Search Engine Marketing

Google tests channel prioritization controls for Performance Max

Google is testing a new Performance Max channel setting that could give advertisers a direct way to tell the algorithm which channels they value more — a notable departure from PMax’s traditionally automated approach to channel allocation. The feature, currently described as being in alpha testing, includes adjustment controls for Search, YouTube, Display, Discover, Gmail

Google tests channel prioritization controls for Performance Max Read More »

AI visibility has two jobs: Execute SEO and mobilize the organization

For most of search marketing’s history, action items stayed close to what SEO and website teams owned: technical issues, content, links, authority, and related work. Fixes often required developers, writers, or subject-matter experts, but SEO and website teams could usually diagnose the problems and influence the outcome on their own. AI visibility doesn’t fit as

AI visibility has two jobs: Execute SEO and mobilize the organization Read More »

Google brings Gemini Omni video creation to Google Ads

Google is bringing Gemini Omni into Asset Studio in Google Ads, allowing advertisers to turn creative briefs, brand guidelines and existing assets into multi-format videos that can be deployed directly into campaigns. The new capabilities are aimed at reducing the work required to produce creative variations for Demand Gen, Performance Max and other Google and

Google brings Gemini Omni video creation to Google Ads Read More »

Google expands direct booking for Local Services Ads

Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500. The expansion means substantially more LSA advertisers can let potential customers book directly from their ads on Google Search and Maps, according to Google Ads Liaison Ginny Marvin. What’s new.

Google expands direct booking for Local Services Ads Read More »

Google Local Services Ads will charge for some missed calls starting Oct. 1

Google is updating its Local Services Ads lead charge policy, changing how and when advertisers are charged for calls generated by their ads. Starting Oct. 1st, certain missed calls and subsequent calls that meet Google’s valid lead criteria will become chargeable. What’s changing. Missed calls during business hours will now be charged as valid leads

Google Local Services Ads will charge for some missed calls starting Oct. 1 Read More »