AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.
AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic Read More »
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising. What’s happening. OpenAI has rolled out several new features
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels Read More »
Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be implemented gradually through 2028. What’s changing. Under the revised policy, Google will limit impressions—not disapprove ads—for
Google expands Limited Ad Serving policy across all Ads Read More »
Microsoft Advertising launched bulk editing and appeals for disapproved assets, making it faster for advertisers to resolve policy issues without updating assets one at a time. The feature is now available in all accounts and supports both text and image assets. What’s happening. Announced by Microsoft Ads Product Liaison Navah Hopkins, the new tool lets
Microsoft Advertising adds bulk editing for disapproved assets Read More »
YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting the viewing experience. If rolled out more broadly, the format could increase ad frequency while changing how users consume long-form content on mobile. What’s happening.
YouTube tests image ads during horizontal mobile playback Read More »
Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used workaround that many advertisers relied on to access new-versus-existing customer reporting. What’s happening. Customer Acquisition now includes a
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Every AI success story seems to end the same way. Someone shares a remarkable output, and almost immediately someone asks, “Will you share the prompt?” It’s a reasonable request. We often give prompts too much credit. By the time someone writes a prompt, they’ve already defined objectives, gathered context, weighed tradeoffs, and decided what success
How business context changes AI recommendations Read More »
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always agree. Together, though, they point to a broader shift: marketing success can no longer be measured through website traffic alone.
What six perspectives reveal about demand generation in AI search Read More »
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.
