Search Engine Marketing

Watch this video on Vimeo Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was something far simpler—and arguably much more painful. Danny joined me on PPC Live The Podcast, to talk about the technical

Bruce Clay, known as the Father of SEO, sadly passed away in late May. Bruce Clay was one of, if not the, founding father of the SEO industry, starting a real professional SEO agency back in 1996. He was the first sponsor of the first SEO conference, ever and he has given more of his

Google has confirmed the June 2026 spam update, which was released on Wednesday, June 24th at around noon ET, is now done rolling out. The update finished rolling out on June 26 at 2pm ET. Here is what Google posted: “The rollout was complete as of June 26, 2026” Why we care. This is the second

Google is giving Standard Shopping advertisers access to a bidding strategy that was previously tied to a Target ROAS goal, potentially reducing the need to use Performance Max solely for value-based bidding. What’s happening. Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring advertisers to set a Target ROAS. Previously,

Google Search Console’s page indexing report is currently delayed by over two weeks, with a last updated time stamp of June 11, 2026. That means you won’t be able to see a recent look at the page indexing data for the pages on your website. The delay. If you check your Google Search Console page

We’ve all seen dashboards that don’t make sense when you look into the numbers, but now that same data could be training your campaigns to spend your budget chasing the wrong people. As automation takes over more of the ad-buying process, from creative generation to bidding, data has become one of the last inputs advertisers

Your existing content can be a goldmine if you know how to improve it. Finding the time is a challenge in itself. I’ve found that using Claude makes what can be an outsized task much more manageable. If it feels daunting, you don’t have to build a massive content audit workflow from the start. With

As traditional SEO shifts toward GEO, there’s a growing narrative that visibility in AI search depends heavily on off-site brand mentions. As a result, marketers are being told to think beyond on-site content and prioritize off-site marketing initiatives to succeed in AI search. There’s industrywide consensus on the growing importance of off-site signals in AI