Search Engine Marketing

Google spotlights invalid click credits with new Ads help documentation

Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear whether the Invalid Activity Credit Report itself is new as advertisers have seen several of those metrics, like invalid click rate before.

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Google begins testing healthcare ads in AI Mode

Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences. The big picture. The test is currently limited to healthcare advertisers in the U.S. and only applies to English-language queries in AI Mode, according to Google Ads Liaison Ginny Marvin. The confirmation comes

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Google Ads updates terms of service ahead of July 2026 rollout

Google is updating its Google Ads Terms of Service to reflect how advertisers’ inputs can be used across AI-powered and automated advertising tools, while reinforcing advertisers’ responsibility for campaign oversight. The big picture. The changes apply only to Google Ads accounts and do not affect other Google products, including Google Workspace or Cloud Identity. The

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Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search

Microsoft has released its new grounding API named Web IQ. Web IQ is a “suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to fresh, real-world intelligence from across the web — including web pages, news, images, and videos,” Microsoft announced. What is Web IQ. Web IQ is a

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How SEO turns customer success into AI-readable proof

SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand, they evaluate post-sale signals like onboarding accuracy, performance outcomes, integration depth, and customer advocacy. Most of that information lives inside sales, support,

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