Search Engine Marketing

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse appeared first on Search Engine Journal.

Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds. The post Shopify Now Enrolls Your Store In Every New AI Shopping Channel appeared first on Search Engine Journal.

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos. The post OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual appeared first on Search Engine Journal.

Google’s people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described. The post Google Adds Fake Author Warning To Helpful Content Guidance appeared first on Search Engine Journal.

A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan. The post How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) appeared first on Search Engine Journal.

Google’s AI Mode monitoring and OpenAI’s dots keep requests active, with different tasks, sources, controls, and questions about site visibility. The post When A Search Query Becomes A Standing Instruction appeared first on Search Engine Journal.

Google’s guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. The post Google Tells Sites To Fact-Check AI Content Before Publishing appeared first on Search Engine Journal.

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes. The post YouTube To Cut Reach Of Channels Reposting Barely Changed Clips appeared first on Search Engine Journal.

AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening. The post AI Changed Your Buyer Faster Than Your Business Can Adapt appeared first on Search Engine Journal.

Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything. The post Nothing Is On Fire At Google appeared first on Search Engine Journal.