Search Engine Marketing

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until the shutdown date. After Jan. 6, all Local Services Ads functionality will be web-based only. Users’ ad campaigns, data, and […]

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings.  The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when Google started appending it to Google Merchant Center listings with “auto-tagging” turned on. Its purpose was to ensure that clicks from

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New Data Story feature provides 24-hour performance insights Testing “Most Relevant” comment filter to improve creator-viewer engagement Why we care. YouTube’s

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls short of your strategy. This article covers how a well-crafted brief can help bridge the gap

President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Current law requires ByteDance to divest from TikTok by January 2025. TikTok has sued the federal government, citing First Amendment violations. Case is being decided by D.C. Court of