Marketing

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys. The agentic upfront Netflix’s first daily live show, Peacock’s subscriber-driver and more The agentic upfront Claude and ChatGPT aren’t negotiating upfront deals […]

OpenAI is reportedly heading toward a public market debut as early as September — a listing that could value the company at around $1 trillion. Right now though, it’s still learning how to be an ads business. Just 15 weeks into its ChatGPT ad pilot and the platform is already dealing with many of the

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so

Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data. When businesses scale, managing product or service data in a CRM can quickly become complex, especially with a large catalog, frequent price and product updates, multiple

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.

There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons. Publicis’ acquisition brings to an end a years-long search for an exit