Marketing

Amazon’s ad empire sprawls across search, TV, and programmatic.

The duo’s top marketers discuss bringing a 40-year partnership to soccer’s biggest stage

Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career staffers at the DOJ hadn’t made a final recommendation, but were planning to challenge the bid over antitrust concerns.  The

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business. Fox + Roku Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more Fox + Roku Well, that’s one way to modernize an advertising business. This is a member-exclusive

OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative. Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while the platform supports ad delivery. But now, OpenAI is going one step further in the process, by helping advertisers automate

Synthetic audiences have become a common tool within media agencies, but buyers drew a line at using them in programmatic buying. WPP Media’s latest move may redraw that line. The British agency holding company’s media arm struck a partnership with Givsly, a tech company founded in 2019, to use synthetic audiences based in part on

Cannes Lions has a way of making experienced professionals do spectacularly stupid things. Here’s what the veterans wish they’d known: Noor Naseer, vp of media innovations and technology at Basis Have a talk with yourself before you step onto the Croisette: for one week, otherwise rational adults will become strangely obsessed with who got invited

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.  Digiday spoke with 10 creators and agencies who all agreed: though Cannes has been tilting toward creators for the last few years, this year marks a real tipping point. Creators are getting their own dedicated beachside spots on

This story was first published by Digiday sibling Glossy. The World Cup is officially underway, and it’s a big one for the sportswear giant Nike. Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense” that sees the brand putting sports, teamwear and sports merchandise back

Le Monde blocks almost every bot that tries to hit its site. Now it’s starting to think about what happens when its paying readers show up via AI agents instead of a browser. The French news publisher now blocks almost all non-human traffic unless there’s a licensing deal in place, including Google’s AI training crawler