Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.
The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI Read More »
There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed is the expectation that they take a side. Related Insights WTF Series WTF is principal media? Read More For some,
Future of Marketing Briefing: The mental gymnastics of principal media Read More »
Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise
WTF is a creator capital market? Read More »
Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. They’ve chosen to merge, acquire — or in the case of Dentsu, cast loose — to keep moving forward. The likely destination?
In Graphic Detail: The state of the marketing agency sector Read More »
In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s programmatic buying platform — makes that case plain. This is a member-exclusive article from Digiday. Continue reading it on digiday.com
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money Read More »
This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for 2025. That beat Walmart’s sales last year, which came in at $713.2 billion, the company reported on Thursday. Continue reading
Amazon surpasses Walmart in annual revenue for the first time Read More »
Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO
Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin Read More »
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) Read More »
It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results. However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%,
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing Read More »
Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.
Zillow links with World of Warcraft to showcase in-game homes Read More »
