Marketing

Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do

A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put it instead. The directive — the result of an audit that surfaced transparency concerns serious enough to warrant client notification — left clients in limbo. On today’s earnings call, CEO Arthur Sadoun said they’ll stay

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.

At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built specifically for the way people find attorneys online. For years, marketing for lawyers meant a Yellow Pages listing, a few billboards, and word of