OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative.
Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while the platform supports ad delivery. But now, OpenAI is going one step further in the process, by helping advertisers automate the mass production of creative, according to an updated section of its Ad Tools Term Document.
“OpenAI may make available AI-powered Creative Tools that allow you to generate, modify, transform, optimize, localize, or translate advertising creatives using Ad Materials,” the updated policy said.
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