Marketing

I’ve been thinking a lot about the RFI issued by US Immigration and Customers Enforcement in late January. ICE is asking data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spells it out: “The Government is seeking to understand the current […]

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel. The post CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes

The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family.  That connection between local media and local livelihoods left a lasting impression on me and pulled me

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by

This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place in the U.S and Mexico. But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a

Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance