Marketing

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns falling well short of their targeted impressions, […]

Subscribe: Apple Podcasts • Spotify For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six months alongside a few dozen viewers, has nearly 10,000 viewers. The stream chat, usually populated by just a few engaged fans, isn’t

Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated home for its cartoon shows on YouTube this week. The move is also about deepening audience engagement, by giving the

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.  Buyers within the Omnicom holding group are being “heavily encouraged” to route more spend directly to publishers, rather than through layers of ad tech, according to two supply-side sources with knowledge of the situation. 

Consumers are open to AI-generated advertising when it improves relevance or usefulness, but many still prefer ads made by people, according to Canva’s 2026 State of Marketing and AI report. The report found that 68% of consumers do not mind AI in ads when it makes them more helpful or relevant, while other findings showed

Campaign consistency has been a brand marketing best practice for decades. Changing media economics are turning it into a business necessity. Data from ad measurement firm Extreme Reach (XR) showed that 17.9% of Super Bowl ad campaigns ran for six months or more last year, triple the number that ran for the same amount of

If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase. Last week, Google unveiled Universal Cart, dubbed an “intelligent shopping cart that works across retailers and across services,” including Gemini and search. In theory, a person could add things to their cart whether

The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms. Beecham, who has more than 4.16 million followers on his own channels and has worked with the league for over six

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content. The post AI Is Redefining Premium Content – Which May Not Be A Good Thing appeared first on AdExchanger.