Marketing

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]

AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms

By Mark Grether, svp and general manager, PayPal Ads  There are three words in a group chat: “I’ll get it.”  The person who wrote those words picked the restaurant, booked the tickets, fronted the cost and then collected payment from everyone afterward. Next weekend, when nobody else wants to make the call, they’ll do it again.  Here’s

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP

Ad industry is not immune from the effects of the Iran War, according to WARC’s latest forecast