Marketing

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake. The post M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath appeared first on AdExchanger.

When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: e(gg)CPM appeared first on AdExchanger.

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional. The post TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet) appeared first on AdExchanger.

2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.  Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale. “There’s still quite a lot of

This story was originally published on sister site, Modern Retail. For emerging brands, launching in big-box retail is often the ultimate distribution goal. But launching in thousands of Walmart or Target doors at once also comes with expensive operational challenges. In fact, some brands are saying no when these retailers come knocking, choosing to focus

Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldn’t cut it when organic social was “the future.” He decided to dedicate an hour a night — the

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s Facebook and Instagram platforms, TikTok, and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms? Engagement, impressions and sales will be the top performance

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.