Marketing

Hasbro is creating a new route for licensing its characters in AI media and interactive experiences, starting with some of its best-known intellectual property. The company has launched Sixth Wall, an AI studio that will manage approved AI uses of Hasbro characters by third parties. Twelve characters will be available through the ElevenLabs Iconic Marketplace […]

The real soccer rivalry is playing out in the ads.

The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes upfront Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more The outcomes upfront Outcome-based buying isn’t coming into the upfront this year, but this could be the year that brings outcome-based buying

The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, transportation difficulties and rumors of shady ticket reselling, there’s a growing tension between the scale of the event and how

This story was first published by Digiday sibling ModernRetail Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses, such as advertising, memberships and its third-party marketplace. On Thursday, Walmart+, the retailer’s paid membership program, launched in Canada — the first time it has been available outside of the U.S. It has