AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off short-seller attacks, navigated a downturn in casual gaming apps – its core market – and watched investors […]
AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal Read More »
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
Dove’s marketing mixes sports and style for US Open sponsorship return Read More »
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
How Cava outperforms in fast casual despite frugal marketing budget Read More »
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.
Urban Outfitters embraces campus life in first CTV commercial Read More »
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL? Read More »
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger.
A Bon Viant; The End Of Indie Middleware Read More »
This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent. In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products
Walmart finally lets advertisers exclude certain search terms Read More »
Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations. Instead, it’s playing the long game, treating this less as a sprint than a marathon it
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era Read More »
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more Quarterly report Time to check in on the ad market’s swing from traditional TV to streaming. Based on TV and streaming
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. At least that’s what Tessa Burg, chief technology officer at Mod Op, estimates the agency could have racked
Build or buy: Inside indie agency Mod Op’s AI infrastructure Read More »
