Marketing

Women’s sports have historically been seen as an afterthought to men’s – but no longer. How RAJ Sports is using data to rewrite its sports marketing strategy. The post Marketers Are Writing A New Playbook For Women’s Sports appeared first on AdExchanger.

How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the roost. The post The Super Bowl’s Prediction Market Ad Ban Stands; Retailers Aren’t Open To AI appeared first on AdExchanger.

TwitchCon remains a draw for brands and streaming companies, but some creators say the cost, safety concerns and uncertain payoff have made the annual convention harder to justify.  Ahead of TwitchCon 2026’s kick off this weekend in San Diego, allegations spread on X that Twitch was giving away tickets, and that ticket counts for Twitch

Pooja Tripathi created Brooklyn Coffee Shop, the comedy web series built around a barista with an opinion about every customer who walks through the door. The show won a Webby this year and its fan club in marketing circles keeps growing. SharkNinja paid to work its Auto Barista machine into an episode, Anthropologie went a

The tech company’s 2026 holiday film features a boy navigating his relationship to art

Tweaks to punctuation and phrasing are intended to feel more inclusive and empowering, a spirit captured in ads with Miley Cyrus.

Running a programmatic campaign is like walking into a grocery store with a budget you have to spend before the place closes, and you have no way to tell the lemons from the cherries until you’ve already paid. Oh, and if you end up buying a lot of lemons, the store automatically assumes you love

AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US. The post WPP’s Angela Steele On

Too Close To The Sun Google has become its own worst enemy. The company’s stock price dropped more than 10% after its Q3 earnings call last month, mostly due to a major slowdown in search advertising growth. The culprit: Google’s own AI Mode. But not every tech company doubling down on AI has had the