Marketing

There are few audiences more captive than the folks sitting in a doctor’s office waiting room. Sure, you can pass the time with weeks-old copies of Time or People magazine, Instagram, email or TikTok for the we’re-still-on-mom-and-dad’s-insurance crowd. But you’re stuck there until the doctor sees you. Which is why it shouldn’t be surprising that […]

The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon

BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue appeared first on AdExchanger.

OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad click into a conversation with an AI agent rather than sending users to their websites.

PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major media client without having to participate in a competitive review. A week after the PepsiCo raid, luxury conglomerate LVMH appointed the company to run its media investments in Asia-Pacific and

The tennis US Open drew massive crowds to New York-based stadiums and record views in the last week. For example, ESPN’s opening day coverage was up 13% YoY. But the 2026 U.S. Open also put a major spotlight on how fans think creators should participate in these sporting events.  This year, the United States Tennis

Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large lump-sum licensing deals struck between other AI rivals like OpenAI and major news publishers, has