Marketing

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop. The post Identity Resolution Goes The Way Of The Cookie appeared first

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How OWN’s Tina Perry Is Taking the Network Beyond Linear TV appeared first on AdExchanger.

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks appeared first on AdExchanger.

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy