Marketing

Fandom goes way beyond behavior and more insights for baseball’s top marketer.

Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.

iSpot’s Jamie Warner and Cox Automotive’s Trent Thacker on producing effective creative that protects brand equity.

Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double the rate of customers using the retailer’s traditional search function. The tool has handled nearly 75,000 conversations since launching in May. The retailer formally announced Ask Mike on July 21, describing it as its first customer-facing AI shopping assistant.

The rebuilt agent lets advertisers run entire campaigns by chat, and early users are already seeing 2–4× more revenue and launching 11× faster. Limassol, Cyprus, 28 July 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and

Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory