Marketing

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm […]

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency execs who are familiar with the situation. Dubbed the “Agency Growth Collective”, the move is framed as a way for

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the public record for the first time — have added significant texture to both sides of a case that initial headlines

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.

Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what…

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger.