Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.
Digiday spoke with 10 creators and agencies who all agreed: though Cannes has been tilting toward creators for the last few years, this year marks a real tipping point.
Creators are getting their own dedicated beachside spots on the coveted French Riviera, hosting luncheons and leading workshops, and heading into the long weekend ready to court CMOs for long-term brand partnerships.
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