Marketing

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, […]

Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the newsletter platform turned full-stack creator platform, added a podcast offering, privately reaching out to podcasters on Substack and elsewhere asking

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation.

I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses. Traffic down, commerce up Condé Nast restructuring, Vox Media looking at selling, and more Traffic down, commerce up Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada. The NHL’s most recent season brought it the best viewership figures in 14 years, with games on ESPN, ABC and TNT averaging 546,000 viewers — a 23%

This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon —

YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and