If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising Read More »
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
Horizon Media pilots AI solution to detect cultural shifts mid-campaign Read More »
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
Knorr taps into viral social trends with latest dating-focused campaign Read More »
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
Burger King names 2 new agencies following viral Whopper bite moment Read More »
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
Anheuser-Busch boosts marketing efforts through extended MLB tie-up Read More »
Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting. The post AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales appeared first on AdExchanger.
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales Read More »
I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control. And if we’re being honest, the precision targeting story was oversold anyway. The industry
The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk Read More »
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still lagging. Audiences spent 52 billion minutes last year watching long-form, episodic creator shows across platforms, according to data Spotter released
Long-form creators eye taking over TVs – and chasing bigger brand budgets Read More »
Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day. Held under Chatham House rules,
If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could rattle retail media networks’ hold on sponsored and search ad dollars. As user behavior shifts, so too could retail media’s value proposition. Already, AI has upended
How AI could disrupt retail media’s $38 billion search ad market Read More »
