Marketing

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market

The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the most

LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at least more scalable for marketers looking to reach LinkedIn’s growing creator ecosystem — the latest step in a multi-year push

Hasbro is creating a new route for licensing its characters in AI media and interactive experiences, starting with some of its best-known intellectual property. The company has launched Sixth Wall, an AI studio that will manage approved AI uses of Hasbro characters by third parties. Twelve characters will be available through the ElevenLabs Iconic Marketplace