This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses. Traffic down, commerce up Condé Nast restructuring, Vox Media looking at selling, and more Traffic down, commerce up Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are […]
The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada. The NHL’s most recent season brought it the best viewership figures in 14 years, with games on ESPN, ABC and TNT averaging 546,000 viewers — a 23%
This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon —
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war Read More »
YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening
YouTube is turning audio into an ad product — SiriusXM is selling it Read More »
Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
Smoothie King tackles nutritional advice overload in new ads Read More »
Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Pizza Hut shifts loyalty program toward experience and exclusivity Read More »
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels Read More »
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
How Nestlé’s US CMO keeps tabs on changing consumer tastes Read More »
