Week of June 15 Evening News Ratings: World News Tonight No. 1 in Viewers and Demo
ABC World News Tonight remained America’s most-watched newscast.
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Marketing
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
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Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
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Marketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
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Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
How to Make AI Work for Your Marketing Team
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
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YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
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A Playbook for Marketers That Puts the Spotlight on the Culture Economy
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
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How AI Is Shaping the Future of Marketing
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
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Finding a Balance Between Short-Term Sales and Long-Term Growth
This post was created in partnership with Fetch Key takeaways Brands work hard to capture attention and drive sales in a short-attention-span world, but is the long game of customer […]
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