This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
- The outcomes upfront
- Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more
The outcomes upfront
Outcome-based buying isn’t coming into the upfront this year, but this could be the year that brings outcome-based buying into the upfront in the coming years.
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