When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it’s hard to blame the network for encouraging partners to drift into each other’s lanes. Under the “Texas Takeover” banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs…
Why ESPN Threw a Texas-Sized Football Tailgate For Formula 1 In Austin Read More »
The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign…
Shopping at Target Is About to Get Wicked Read More »
In recent months, we’ve seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you’re seeing these headlines, you’re likely wondering, “What do these large…
Foundation Over FOMO: Don’t Rush to Build Your Own AI System Read More »
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it. The post Unboxing Amazon Ads’ Ad Tech appeared first on AdExchanger.
Unboxing Amazon Ads’ Ad Tech Read More »
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk. The post What Would Local TV Broadcasters Do
What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Vote Bloat appeared first on AdExchanger.
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025? The post Curation Critics Cry Foul; Hot Ad Market Trends For 2025 appeared first on AdExchanger.
Curation Critics Cry Foul; Hot Ad Market Trends For 2025 Read More »
Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years. This week, the company launched an internal “co-host” market intended to make it easier for hosts renting out their properties on its platform
Airbnb doubles down on brand over performance for campaign to draw more hosts Read More »
AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. However, they also confessed to
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools Read More »
Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches range from transforming the workforce to leveraging data to make better-informed decisions to continue to foster equity. Throughout Digiday’s Media Buying Summit in Palm Springs, Calif., which
Agencies take diversity efforts beyond the numbers Read More »
