As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others.
More than 4 in 10 marketers report using AI in their social media (49%) or retail media (42%) campaigns. That’s according to a Digiday+ Research survey conducted in the first quarter of 2026 among more than 100 marketing professionals. But exactly where marketers are and are not applying the technology is a bit more complicated than that — and it often comes down to trust.
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