Marketing

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

The EU-Temu standoff intensifies as the European Commission launches a formal probe into the e-commerce platform’s marketing practices and user engagement tactics. The probe, launched on October 31, targets everything from the platform’s addictive reward systems to its product recommendation algorithms. For Temu, whose EU user base exploded to 92 million monthly active users by…

How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however, it’s less straightforward. Digital commerce has one big advantage: data. That’s why it’s crucial that companies collect (the right) customer data and use this information to improve the customer journey.…

Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves squarely on the front lines of the digital transformation. But the question on every…

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers appeared first on AdExchanger.

What would the potential breakup of Google mean for premium digital publishers? As federal courts consider remedies to address Google’s monopoly in search and whether Google’s ad tech business constitutes a similar monopoly, the landscape for digital publishers will undergo substantial changes. While there could be some short-term negative effects for publishers if Google is

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” – programs like Walmart+ that aim to replicate what Amazon has done with Prime – need reasons for people to join and renew those memberships.   Walmart has a new benefit, of a sort, Bloomberg reports.  Walmart

In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming. As the streaming platform looks to adapt its homegrown intellectual properties into video games, all eyes are on next month’s “Squid Game” launch to prove that Netflix is up to the task. The past few months have been a

This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. The European creator economy Comcast the cord-cutter, Charter the streaming bundler and more The European creator economy The so-called creator economy is global. A creator can post a video on

Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned. Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it.  However, that could