Marketing

The frantic era of publishers jumping on every trend — subscriptions, newsletters, paywalls — is fading. Now, they’re honing in on more thoughtful strategies, aiming to align their content with the smartest way to cash in. How quickly this transition will happen is anyone’s guess. After all, breaking lifelong habits is no easy feat, especially in […]

Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven by a renewed emphasis on transparent media buying following audits that exposed the murky fate of ad dollars in the hands of ad tech intermediaries. Just this summer, marketers voiced

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has

Brazil’s largest consumer rights group has launched an unprecedented legal offensive against social media giants, with Meta, TikTok, and Kwai in the crosshairs over alleged failures in protecting young users. The Collective Defense Institute’s twin lawsuits, seeking damages of 3 billion reais (approximately $525 million), represent one of Latin America’s most significant financial challenges to…

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective findings of fact (FOF), which is a legal document that clearly outlines the material

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon’s focus on music around the holidays.

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the