As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast. Of those dollars, Amazon still holds the lion’s share. But, […]
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, “The…
Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream Read More »
The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year. It also
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research Read More »
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
Why Google’s potential Chrome sell-off could sow fresh marketing disruption Read More »
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter Read More »
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
Will 2025 be a year of contradictions? Here’s what the numbers say. Read More »
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android. The post Is Owning Content Actually A Conflict For DSPs? appeared first on AdExchanger.
Is Owning Content Actually A Conflict For DSPs? Read More »
Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down
No More TV Drug Ads? Don’t Hold Your Breath Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post “So, You Got Pardoned This Year, Too?” appeared first on AdExchanger.
“So, You Got Pardoned This Year, Too?” Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bluesky Thinking The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump on the bandwagon, Adweek reports. Despite serving as a respite for waves of X-weary users after Elon Musk’s acquisition of
Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible Read More »
