Throughout 2024, one marketing trend has continued apace: Brand collaborations. To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin’; multiple feature films (Wicked and Beetlejuice, to name a couple) and several brands (CarMax, Google, Crocs, Stanley, Starbucks). Marketers seem keener than ever to partner up […]
Facebook recently announced that “views” would be the main metric used to measure how all content is performing on the platform, combining metrics like “plays” and “impressions.” Five publishing execs told Digiday this new primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy. Facebook’s decision
Facebook’s new views metric has little impact on social strategy, publishers say Read More »
This report is adapted from Digiday’s sibling publication Modern Retail. Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are approaching such activations. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Subscribe: Apple Podcasts • Spotify In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of fame” into full time careers as content creators, influencers and media personalities. Recently, thanks to TikTok, that arc has played out with viral trends
How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers Read More »
With just three days to go until Thanksgiving, the atmosphere for closing arguments in US v. Google on Monday morning in Alexandria was oddly festive. A crowd of lawyers, journalists, Google employees, ad tech observers and various gadflies milled around chatting outside of Courtroom 700 on the seventh floor of the US District Court for
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google Read More »
The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention Read More »
The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.
Publicis Sapient teams with Google Cloud to boost AI marketing efforts Read More »
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
Macy’s CMO on why telling a cohesive marketing story is crucial Read More »
A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX and Troye Sivan.
Why Google Shopping turned holiday gift-giving into a game show Read More »
As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025:
In 2025, Marketers Should Regain Choice And Control Read More »
