A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
JCPenney’s Prime Video football blitz ties celebrities to weekly deals Read More »
What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” Read More »
Do you have thoughts on the trial? Consider taking our survey. If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a courtroom in the District of Eastern Virginia this week, as the U.S. Department of Justice locks horns with Google’s online display
Global CMO Tyrrell Schmidt explains how an “Own It” campaign reaches Gen Z and millennial consumers who are new to investing.
How TD Bank makes banking accessible to younger, diverse consumers Read More »
Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing. Speaking earlier today
Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.” The post The Brandtech Group Gives Businesses A Blueprint For Ethical AI appeared first on AdExchanger.
The Brandtech Group Gives Businesses A Blueprint For Ethical AI Read More »
Hedge fund investor Paul Marshall has bought The Spectator, one of the world’s oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron. He founded UnHerd,…
UK Hedge Fund Tycoon Buys The Spectator Magazine Read More »
Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken. Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. The brand is working with major production companies and studios to produce family-friendly unscripted series for a streaming service set to launch later…
Forget Chick-fil-A. Here Are 10 Other Appetizing Fast Food Streamers Read More »
It’s hard to get 42 states to agree on much. But a bipartisan group of attorneys general demanded Tuesday that Congress require surgeon general warning labels on social media applications to help curtail addiction and a mental health crisis among young adults. (CNN) The letter acknowledged the significance of the bipartisan call from nearly all…
42 States and Territories Press Congress on Social Media Warning Labels Read More »
Australia’s government will move to set a national minimum age to use social media, with the stated aim of weaning children off potentially harmful technology and “onto the footy field,” Prime Minister Anthony Albanese said. (Semafor) Albanese announced Tuesday that his government would introduce the legislation in Parliament this year–ahead of an expected May election–but…
Australia Moves to Ban Young People From Social Media Read More »
