Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and will they continue to build or buy?
Now with larger influencer shops gaining traction, as well as more consolidating across the creator economy, certain companies naturally emerge as interested buyers and attractive targets. Considering some of the stakeholders and pattern of M&A activity in recent years, there’s a clearer picture emerging of an industry in flux — and how these deals could shake up the creator economy.
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