Marketing

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […]

Nicolas Hinternesch, director of solutions engineering EMEA, Piano When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics investments because they lack a clear, strategic path from data to action. The real competitive advantage doesn’t come from collecting

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the

When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge in pizza orders near the Pentagon, a potential international crisis may be looming. And when there’s an uptick in the size of Ads.txt files, it’s a pretty good indication that bid duplication is on the

Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media. The post Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye.  Moat, we forgot all about you.  Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.  Retailers, credit card and financial

It’s closing time for Oracle Advertising. The Texas software and cloud computing giant’s advertising business once led the market. But after years spent acquiring companies, Oracle’s ad tech satellite found itself exposed to more intense regulation and relentless competition. As of today it’s being wound up, a book of blue-chip clients dispersed to former rivals