The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the most […]
The post Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else appeared first on AdExchanger.
