Marketing

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […]

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable AI personas. But when users click they’re funneled to paid search results and low-quality, AI-generated content: pages stuffed with ads

This story was first published by Digiday siblings Glossy and Modern Retail. The 2026 FIFA World Cup kicks off today and will continue until July 19, with matches held in 16 cities across the U.S., Mexico and Canada.  The event is set to surpass previous viewership records, with an estimated 6 billion global tournament viewers

Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal care line has hired hundreds of creators from mega creators, like Marshawn Lynch and Jordyn Woods, to micro talent tiers (creators with 10,000 and 100,000 followers) to get in front of at least

This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits. Exclusive video becomes a subscription play A New York bill would require disclaimers on AI-generated news content, James Murdoch on

OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion data into OpenAI’s conversion API. Brands could do it directly before but not via an intermediary. Unlike other deals of this ilk, this one