Marketing

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This […]

For 14 hours on January 19, 2025, TikTok disappeared from the U.S., plunging markets into a state of collective panic. The app, once synchronized with teenage dance crazes and meme culture, had become a cultural juggernaut — and for many brands, a hard to replace lifeline. “It was a shell shock to the system,” said

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. It’s quite the feat for one person. But after speaking with her boss, former colleagues

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post ‘Until the Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing this agenda. According to new research from the creator-focused AI startup Lightricks and the American Marketing Association, it’s senior executives, rather…

In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards. The post Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend appeared first on AdExchanger.

The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees.  Some publishers didn’t survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling