Marketing

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in January and Experian’s acquisition of DMP and curation vendor Audigent in December. The number of ad tech deals nearly doubled during the […]

When seemingly every industry is standing up its own version of a retail media network (RMN), grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers. These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting

Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online

In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and the game became a viral hit.  The game launch, the result of a collaboration between HOMA and TikTok, is the latest example of the TikTok’s intentional bid to court game publishers onto its platform.

Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinking about creative across various platforms. The final weeks of 2024 had big news

It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. During this year’s U.S. presidential election, we saw greater interest from candidate Kamala Harris to engage Gen Z through TikTok trends like “brat” summer.

Omnicom’s proposed acquisition of IPG, announced earlier this month, would make it the world’s largest agency-holding company, with $25 billion in annual ad revenue and over 100,000 employees. The deal aims to generate $750 million in cost synergies, primarily by consolidating back-office functions and reducing redundancies by potentially cutting 30% of staff. A depressingly familiar page

Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising.  But so far, consumers aren’t as enamored with generative AI created ads as marketers have

Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025. InAnti-woke corporate backlash Out DEI corporate wave InFragmentation of brand safetyOutIndustrialization of brand safety Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years.