Marketing

As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025. The post Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘And It’s Powered By AI!’ appeared first on AdExchanger.

Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025. The post New Year, Next Gear; News You Can’t Use appeared first on AdExchanger.

With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has left customers asking for ways to make AI more creative — both with how to use it for thinking and for generating more creative content or ideas. To address this,

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024. In fact, the year kicked off with LiveRamp snapping up Habu for $200 million, and the pace of dealmaking steadily picked

Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on social platforms or engaging with influencers. According to new research coming out of Omnicom Media Group — aptly called The

The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe.”

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising landscape. As data proliferates across customer touch points, marketers face the challenge of delivering optimal experiences without comprehensive audience understanding. Those unprepared for these changes may