AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its agency roster.
Kimberly-Clark appoints first global chief creative and design officer Read More »
With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.
Sociable: Meta launches initial test of ads on Threads Read More »
Gail Hollander discussed the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.
J.M. Smucker’s CMO on how brands must face the challenges of 2025 Read More »
Retirement and wealth management firm Empower has a message for its customers: “Get good at money. So you can be a little bad.” That’s the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:…
Empower Tells Customers to Invest Well and Live a Little Read More »
The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, and the use of handy tech like low-code/no-code grows in prevalence, we’re moving towards a future where anyone, regardless of technical know-how, will be able…
The secrets to developing a high-performing data team Read More »
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory. The post Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment appeared first on AdExchanger.
Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment Read More »
Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity.
If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This Read More »
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they
Why – And What – Marketers Need To Know About AI Agents Read More »
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.
Threads, Meet Ads; Everyone, Meet Edits Read More »
The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite
