Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll spill it all. However, when it comes to Interpublic Group’s Acxiom, Billy’s take is conspicuously missing. It’s not because he’s uninformed; he […]
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition Read More »
Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen. Unified CTV measurement? Influencers with integrity? Ad tech that’s not a black hole for your budget? Dream on. Instead of joining the prediction parade, let’s talk about the things we know won’t materialize
What won’t happen in 2025 Read More »
Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet
Have we reached peak ad network? Read More »
If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, he’s been at the forefront of convincing advertisers (so far) to buy in — a task he took on just months before the company began selling ads around its search results. And what a task
Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn what’s just around
Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals Read More »
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year. The post For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’ appeared first on
For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’ Read More »
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
Dove shreds toxic New Year’s resolutions in latest body confidence push Read More »
Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…
Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad Read More »
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
The state of website privacy: Here’s what the numbers say Read More »
