In recent years, ad agencies have embraced the AI narrative to demonstrate continued relevancy, as such disruptive technologies threaten their historic value proposition: manpower.
Now, AI startups — helmed by agency alums and former execs from Big Tech — are starting to enter the fray with further competition in the promise of “AI agents,” and some brands are starting to listen.
Last week, a new startup called Palona launched with $10 million in seed funding and plans to build AI agents that help consumer brands with sales efforts, customer support and interactive information.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.