Marketing

As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare’s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions is a growing challenge across industries.   The report, which analysed 2024 online experience data, found brands spent 13.2% more on… […]

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be transformative. PwC predicts AI will add $15.7 trillion to global GDP by 2030, a 14% boost to the world economy. Goldman Sachs projects $200 billion in AI investment in 2025 alone. But many companies make a

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP announced today that it’s the first DSP to adopt the Tech Lab’s Data Transparency Labels. Yahoo’s endorsement could be just the thing to drive

It’s not easy for smaller or mid-size agencies to compete for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler, on this week’s episode of AdExchanger Talks. What would be considered

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business. The post Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera appeared first on AdExchanger.

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadn’t as of August, according to a Jounce Media report, and it’s unclear what their current status is. Jounce

Things aren’t going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid. The post Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings appeared first on AdExchanger.

The state of corporate America’s diversity, equity and inclusion (DE&I) policies continue to be under a magnifying glass — with all eyes watching to see if a flame will spark from the heat.  In recent weeks, major brands like Target, Walmart, Amazon, McDonald’s and Meta, have rolled back DE&I policies. It’s unclear whether they’re publicly