“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.
Heineken 0.0 looks to destigmatize abstaining from alcohol Read More »
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more “big guys” into the nonalcoholic category.
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer Read More »
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…
Bumble Goes Up Against Dating App Rivals With Amelia Dimoldenberg Partnership Read More »
The news that former anchor and current director of community affairs at WBNS in Columbus, Angela Pace has been laid off from the Tegna owned CBS affiliate may not make the usual list of headlines we post. But a closer look may show that it signals an issue deeper than a simple reduction in staff….
Columbus Layoffs Reveal Tegna’s Cuts About More Than On-Air Talent Read More »
MediaLink, which has a long history at the Consumer Technology Association’s Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party…
How MediaLink Is Showing Up at CES in 2025 Read More »
Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. The post Roku’s Clean
Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud Read More »
Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data in addition to data from Disney’s identity and measurement partners. The post Disney Has A New Tool To Fight Data Fragmentation appeared first on AdExchanger.
Disney Has A New Tool To Fight Data Fragmentation Read More »
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.
Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 Read More »
Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit. The post Meta’s Shady Characters; Apple’s Shady Recordings appeared first on AdExchanger.
Meta’s Shady Characters; Apple’s Shady Recordings Read More »
Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for the year. But it does help to put it in motion. Advertisers and agencies come to Sin City with their budgets planned out for the year, and
The topics and trends that will be the talk of CES this year Read More »
