Marketing

Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and scale-seeking on a global level. And not just by the major holding companies either — although last week brought news that Publicis bought […]

Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that

Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad revenue stream. And so far, the strategy appears to be paying off, according to the company’s recent earnings call. With a big year ahead to

Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws. In its announcement, the FTC said technology companies could use “confusing or unpredictable internal procedures” to cut off users with limited ability to

Amazon’s influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable. “Regarding video CPMs, the

Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them. That’s what Black-owned digital media network Culture Genesis has been pitching to brands: A targeted, engaged audience through a network of multicultural and Black creators that

Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later – you know, once there’s inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January,

Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.