If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…
Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers Read More »
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…
AI Platform Groq Hires Chelsey Susin Kantor as CMO Read More »
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett Read More »
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video monetization platforms see their tech stacks as complementary, hence the merger. JW Player renders videos on thousands of websites, while
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Data Minimization appeared first on AdExchanger.
Comic: Data Minimization Read More »
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration? The post Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X appeared first on AdExchanger.
Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X Read More »
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad tech’s role in monetizing child sexual abuse material (CSAM) and other problematic content. Related Insights Brand Safety Amazon, Google and verification vendors among ad tech
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December. So when the two met with ad consultants for two hours earlier this week (Feb. 19) in New York, the room knew this was their shot at
Brand advertisers are reviewing their organic and paid search strategies in response to web users turning away from Google. According to an estimate from Statcounter, Google’s share of the search engine market dropped to 89% at the close of 2024, the first time it had fallen below 90% in 10 years. Google’s market share decrease
How advertisers are reacting to Google’s declining share of the search market Read More »
Content creators’ side businesses are feeling the heat of the Trump tariffs. Many creators bolster their advertising and brand partnership income by selling goods and products that are relevant to their niche or audience. These businesses often rely on foreign materials or manufacturing to stay afloat — and thus the Donald Trump administration’s tariffs, which impose
The Trump tariffs are forcing creators to overhaul their side businesses Read More »
