Marketing

Join Armadillo CRM on 24th June at the Digital Marketing World Forum, where we’ll be taking to the Customer Experience, Email, and Automation stage at 2pm – then sharing our secrets at Stand 174, located (very conveniently) opposite the bar. We’ll be diving into a conversation about the sleeping dragon that is CRM – a… […]

The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test,

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: No One To Play With appeared first on AdExchanger.

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher. The post Can The Upfronts Ever Change?; The Influencer Take On Activation appeared first on AdExchanger.

This story was originally published on sister site, Glossy. TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 3% sales growth during its Q1 fiscal 2026 meeting on Wednesday. “The availability of merchandise we are seeing is outstanding, and we are in a great position to take advantage of the plentiful opportunities

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions in this year’s upfront market negotiations: Will ad prices come down after last year? How will TV networks and streaming platforms price sports inventory? How will Amazon and Netflix play into the allocation

Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington has also channeled that experience into startups.  He co-founded Naked Communications Americas and founded

Food and beverage brands are introducing new products that aim to address the questions raised by consumer usage of GLP-1 weight-loss drugs like Mounjaro and Wegovy. At the same time, they’re beginning to borrow from the pharmaceutical and healthcare industry in their media choices. Danone is experimenting with “patient portal” digital out-of-home investments alongside a

Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from