Marketing

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later.

Combining agency experience with in-house expertise for the best of both worlds.

64% of consumers change all or some service providers after moving or purchasing a home.

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the

Curation is amazing – for SSPs.  It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting – turning the open internet into a commodity – curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So,

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook? The post YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots appeared first on AdExchanger.

Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google. The tech giant still enjoys an enormous chunk of the search market — 89%, October through December in 2024, according to an estimate from Statcounter — but that’s the lowest its share has

Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and scale-seeking on a global level. And not just by the major holding companies either — although last week brought news that Publicis bought

Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that