The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.
AB InBev teams with Netflix for co-branded campaigns around live events Read More »
My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.
Sephora cozies up to beauty creators with new affiliate program Read More »
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex
‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO Read More »
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what’s becoming increasingly clear is that these technologies need to work in harmony for marketers to unlock their full potential. Consider a scenario where a brand marketer wants
Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link Read More »
Nexstar and Sinclair said they will continue preempting Jimmy Kimmel Live
Nexstar and Sinclair Will Not Air Kimmel Despite Show’s Return Read More »
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been “anemic” and “stifled,” according to the Department of Justice (DOJ): the display publisher ad server market and
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party
Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns. The post Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia appeared first on AdExchanger.
Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia Read More »
Subscribe: Apple Podcasts • Spotify Chief AI officer is among the newest job titles in the media industry — and for obvious reasons. Seemingly every publisher is working to determine how to adapt to the era of AI Overviews. Less obvious, though, is what the role of chief AI officer actually entails and why a
WTF is a chief AI officer, with The Washington Post’s Sam Han Read More »
The New York Times’ product recommendation site Wirecutter – like other commerce-based publishers that rely on driving audiences to their sites to make money from affiliate links – is finding new ways to tweak SEO strategy, package content and expand coverage areas to continue growing revenue. This comes at a tricky time, when the volatility
