Marketing

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt.  Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.  As ad tech barrels toward automation, companies of all sizes along the supply […]

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course. The post Why Not Open A Coffee Shop; Can TikTok Take Over TVs? appeared first on AdExchanger.

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what they discussed during their meeting

Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering. Today (June 30) marks the fourth anniversary of IAS’ initial public offering. Potential suitors sent out due diligence notifications to

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. Kokai was supposed to be the DSP titan’s next shield against the tech giants. The hope was that by making ad inventory on the web easier to invest in, brands and

Roblox is officially the home of the most popular video game of all time — but marketers are still unsure of the platform’s value as an advertising channel. This is despite a recent boom in attention on the platform. On June 16, “Grow a Garden” — a Roblox experience in which users can feed and

Faceless creators are taking over social media. Now, they’re coming for brands’ influencer marketing dollars. Influencer and creator marketing is steadily gaining ground in ad budgets — Unilever, for example, plans to significantly boost spending on social channels in 2025. Amid this shift in priorities, advertisers are looking beyond high-profile, personality-led creators. They’re increasingly tapping

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions. At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most

A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing