Marketing

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Roblox’s various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […]

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.” The post The Power Of You(Tube); Apple’s ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have sparked more questions about the negotiation process that is known as joint business planning (JBP). Already, some advertisers have started to walk away from the negotiation table with retailers, citing concerns over transparency, standardization and

Subscribe: Apple Podcasts • Spotify When Dotdash Meredith made its deal with OpenAI deal last year, it wasn’t only opening its content to ChatGPT. It was also enlisting OpenAI’s large language model to assist its contextual ad product D/Cipher. “With OpenAI, we now have a tool that allows you to understand language at a much

Just weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable yet suddenly plausible — had them sketching out fallback plans, hedging bets and recalibrating campaigns. But as the April 5 deadline looms, when TikTok must find a non-Chinese buyer or risk being banned on national

Concerned over Substack’s ideological messaging, some creators are leaving — or considering leaving — the platform in 2025. One of those creators is sportswriter Joe Posnanski, who published his final Substack post on March 3. Although Posnanski was successful on Substack, achieving a following of over 47,000 on the platform, he said that his decision

A downturn is coming, but the ad industry might talk itself into making it worse.  We get it. The world is a mess. Tariffs are doing the economic hokey pokey, geopolitics are one long anxiety attack, and President Trump is back with his signature brand of chaos. It tracks that 2025 ad spend forecasts are

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better and for worse. Concern is growing among marketers about transparency in retail media negotiations, and no one quite knows who should control retail media budgets. But at

Another Google core update was completed last Friday, the first one this year — but what it will mean for publishers won’t be clear for a while, if at all. Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.