In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can analyze data and make decisions at a speed and scale beyond human capability. This rapid innovation is both exciting and challenging. Recently, the […]
Why Publishers Need Smarter AI Support To Maximize Monetization Read More »
BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials.
Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers Read More »
Early last Wednesday evening, I found myself in a closed courtyard off the Croisette in Cannes at an exclusive event co-hosted by a publisher and a tech company. Who am I and why was I there? I’m just a dude with a passion for interesting tech accompanying my girlfriend as she navigates her industry’s largest
Fresh Meat: Cannes Lion Festival In Retrospect From An Industry Novice Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Greenwashing appeared first on AdExchanger.
Comic: Greenwashing Read More »
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments. The post You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast? appeared first on AdExchanger.
You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast? Read More »
This story was originally published on sister site, Modern Retail. Last October, when Sam’s Club opened the doors to its first store without checkout lanes in Grapevine, Texas, chief finance officer Todd Sears was on site. He saw firsthand how the all-digital approach could push members to embrace its Scan and Go technology and give
Sam’s Club sees initial success with digital checkout Read More »
The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval granted by the Federal Trade Commission (FTC). Related Insights Advertising around Politics Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree Read More But it’s not a sure thing. In melding Omnicom and IPG,
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger Read More »
Golf is having a cultural moment — and golf creators are taking advantage by signing more brand deals than ever. Once viewed as the territory of boomers and the rich, golf has surged in the past decade, with overall participation numbers in the sport increasing from 30 million in 2014 to 45 million in 2023,
Brand deals surge for golf creators as the sport’s popularity spikes Read More »
The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming numbers are unlikely to cause much positivity in the space, as the wider marketing industry goes through a period of unparalleled disruption. BLS numbers for May 2025 indicate the total number of jobs
How employment is projected to transform in media during the AI era Read More »
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications. The post Why The FTC Tied The Omnicom-IPG Merger To Brand Safety appeared first on AdExchanger.
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety Read More »
