Marketing

Amy Fox, Chief Product Officer, Blis Traditional measurement, as it stands, is broken. While the reduction of personal data and its impact on planning and targeting has been discussed at length by the industry, its impact on measurement gets less of the limelight. Between the rise of new programmatic channels and the fall of cookies

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via

As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform. WPP and its media buying arm GroupM today have officially been inducted into the Roblox Partner Program. The giant agency holding company is the first new member to join the program following the

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022. The solution combines content-based signals with first-party data insights into how

In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment. The post How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding algorithms, integrated with Index Exchange, and it’s not a typical partnership, Adweek reports.  What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index