Marketing

Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s  stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share

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Pause for effect: How pause ads reach viewers at can’t-miss moments

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics

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Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy

Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles. Aside from People, the publisher is drawing a line around 19 of its 40 titles — Allrecipes, Health, InStyle, Martha Stewart and Verywell Mind among them.

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The future of community-driven marketing: What to expect from DMWF North America’s expert panel

As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of…

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