Marketing

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA. It stands for “Multistate Substantial Compliance Assessment,” and it’s a new tool developed by privacy compliance startup SafeGuard Privacy that businesses can use to do vendor due diligence and manage their compliance […]

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company. The post A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters appeared first on AdExchanger.

Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else — in other words, the smaller players like Best Buy Ads and DoorDash — has spent Q1 of this year working to step out of Amazon and

It’s been a tough three months for publishers, according to executives who spoke during a closed-door town hall session at the Digiday Publishing Summit in Vail, Colorado, last week. “Not a great quarter. Traffic’s down. Advertisers are very timid in spending. They’re in a wait-and-see mode. So this is definitely the downslope. We expect it

President Trump’s latest tariff proposal is creating headaches for automotive marketers and media buyers, but they’re not slamming the brakes on media spend just yet. The uncertainty created by the mere threat of tariffs can often lead to marketplace confusion, consumer hesitancy and unnecessary pullbacks in media spend. This is a member-exclusive article from Digiday.

The creator platform Spotter last Friday hosted the Spotter Showcase, an upfront-style event featuring top YouTube creators. Both the event’s organizers and participants took to the stage to broadcast a clear message: that YouTube is most definitely TV. Spotter’s creator upfront in NYC, which was hosted by YouTubers Colin and Samir and showcased talent such

Subscribe: Apple Podcasts • Spotify Working moms constantly juggle two nonstop ticker tapes — one filled with work deadlines, the other carrying the endless mental load of motherhood. It’s a daily reality that rarely gets the attention it deserves. In this episode of Mom’s at Work — WorkLife’s limited edition podcast on the challenges working

Curation’s biggest problem might be its name. Everyone has a different version of it. Ask an ad tech vendor, and curation is about packaging high-quality inventory for better performance. Ask a data broker, and it’s a vehicle for layering on proprietary audiences. Ask a publisher, and it is a rare chance to reassert some control

Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “Maybe some way off in the distant future.” Call it a reality check — a realization

Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, search engines couldn’t index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science (IAS) and DoubleVerify (DV), serve ads to these garden-variety bots – calling into question whether they’re letting malicious