Marketing

Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients.  Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon request, […]

The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative. Heineken U.K. has found one way around that problem — it’s been using a

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later – poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods

Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on influencers. The post TL;DR But Digital Marketing Has The Info; What’s ChatGPT Say? appeared first on AdExchanger.

Last week, it was announced that The Trade Desk will join the S&P 500, replacing ANSYS. In a LinkedIn post, CEO Jeff Green underscored the scale of the achievement, stating that it was something he had not dared to dream about at the firm’s inception. For those who haven’t heard, the S&P 500 is a

Subscribe: Apple Podcasts • Spotify Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to. “What people aren’t doing is understanding the rules

Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025,

Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next.  AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it