Marketing

This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack. Beyond reach Productions’ Hollywood exodus, Netflix’s podcast interest and more Beyond reach For all the increasing attention being paid to business outcome measurement, reach and frequency remain the main […]

As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real business value — not just hype. Among the most ambitious is Salesforce, which aims to do for AI what it did for enterprise software.  Last week, Salesforce highlighted growth for its Data Cloud and Agentforce

When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally. It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or

After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity of Google’s vp, Privacy Sandbox, Anthony

Brands looking to reach Roblox users in 2025 are finding themselves inundated with competing pitches from Roblox over how to best advertise on the platform — and some are deciding to spend their marketing dollars elsewhere — or temporarily pause spend — as a result of the confusion. Three executives at Roblox studios — the metaverse platform’s

It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, like vindication for publishers. After years of mounting frustration, they finally saw their suspicions ratified in a courtroom. Google hadn’t just dominated the open

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to

The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.

This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement.  From integrating shoppable content to tailoring experiences for niche communities, marketers are

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will