Marketing

For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged content. The tides, however, may be turning. In today’s highly polarized cultural stratosphere, marketers are toeing the line with a both-sides approach to […]

Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl. Still being rolled

This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Data for this index was collected by Dash Social. 01 Introduction Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City. ‘A lot of games being played’ MLB’s rights talks, Starz eyes A+E and more ‘A lot of games being played’ Sure, in an ideal world for

Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on.  While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected. The post Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom appeared first on AdExchanger.

For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective