Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of economic uncertainty — especially when the last one was just a few years ago. The replanning, re-forecasting and expected budget cuts has the marketing community on edge, waiting for the other shoe to drop. While President […]
Marketing Briefing: How the current chaos affects influencer marketing Read More »
It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated its ownership in the firm back in 2020. Even a few Dentsu executives might admit it — privately. Is Merkle a data arm like Acxiom is to Interpublic Group, or Epsilon is to
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year Read More »
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
OpenAP’s TV network owners push ahead on interoperable streaming ads Read More »
The ruling is official: Google’s ad tech business is a monopoly. So what happens now? There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP and ad server markets, and Google’s bundling of its SSP and ad
The Positives And Negatives Of A Potential Google Ad Tech Breakup Read More »
I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of ad tech headlines in recent weeks, it’s a succinct way of summarizing what the open internet is feeling right now. This is a long overdue moment of reckoning for companies who (still) hold disproportionate control over website traffic and revenue
It’s Schadenfreude Season For Google And The Rest Of Big Ad Tech Read More »
“Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost.”
Fiverr confronts AI concerns head-on in national marketing push Read More »
Cutting through the noise requires touching a nerve that builds emotional bonds.
Unfiltered view: 3 trends driving marketing photography for brands Read More »
What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t. The post The End Of The Impulse Buy; More Like Google Minus Am I Right? appeared first on AdExchanger.
The End Of The Impulse Buy; More Like Google Minus Am I Right? Read More »
When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Amazon appears to be emerging as an early beneficiary. U.S. brands have accelerated their ongoing adoption of its DSP, while also increasing investment in its search inventory,
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP Read More »
Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with the constant uncertainty – navigating tariffs, talk of recession and economic uncertainty. Seemingly, the marketing playbook for SMBs is being
