For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed. AI has become a key tool in the creative processes of digital content creators across genres and platforms, with over 80 percent of creators using it in some part of their […]
Creators hire AI like interns as they look to save costs on the creative process Read More »
Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion. As Chris Matheson, media director at Markacy pointed out, marketers and investors will be looking for proof of return on investment. “With $64 to $72 billion in 2025 capex, brands expect tools that lower customer acquisition cost
Here’s what marketers want from Meta’s Superintelligence Labs Read More »
This story was first published by Digiday sibling Modern Retail. Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was a part of her lifestyle. Jackson, who lives on the outskirts of Chapel Hill, North Carolina, said her daughter’s daycare was across the street from
Related Insights Data Regulation What if Google isn’t forever? Marketers grapple with a platform in flux Read More In the last week, the pending seismic shifts in the digital advertising landscape were underscored by Perplexity briefing the press on its intentions to capitalize on Google’s battles with the Justice Department. However, doesn’t everyone whose head
Ad Tech Briefing: Google readies its last stand in latest antitrust trial Read More »
Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom from the early aughts of in-store shopper marketing tactics to what it is today, a fast-moving landscape built on programmatic media buys and off-site
Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.
Streaming continues ad revenue gain on linear TV, study says Read More »
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz Read More »
Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.
Crocs appoints 2 new CMOs to level up creative strategy: WWD Read More »
The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.
How Applebee’s sharper marketing turned around sales ahead of NFL season Read More »
A new spin on an old trick is making online scammers richer, with a combination of AI Overviews on Google search pages and a lack of contact information on companies’ websites. As reported in Yahoo! News, AI Overviews can prove to be a rich source of income for online con-artists, with bad actors posing as…
Cruising for a bruising: AI Overviews new source of scams Read More »
