Marketing

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth.  “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match

Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services.  As analyst Brian Wieser noted, various large independent agencies are currently trying to bounce back from a challenging 2023, but third-quarter results show some

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the overexposure issue Amazon’s new ad load, Meta’s new AI video generator, Vizio’s new deal and more IDing the overexposure issue For years, ad buyers have been complaining about their struggle to manage how

This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies Digiday surveyed for its third-annual media agency report said they’re

The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. The topic was a conversation point across at least eight

Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential customers feel about their data being shared. One thing’s for sure, according to consumer research Omnicom Media Group

On Tuesday, Meta announced that it’s testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads. Another test involves adjusting the aspect ratio of a video by automatically generating the unseen pixels within every frame. That way, a video made for Facebook can be easily

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier