Marketing

In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what’s becoming increasingly clear is that these technologies need to work in harmony for marketers to unlock their full potential. Consider a scenario where a brand marketer wants […]

Nexstar and Sinclair said they will continue preempting Jimmy Kimmel Live

Court is back in session. And the fate of  the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been “anemic” and “stifled,” according to the Department of Justice (DOJ): the display publisher ad server market and

IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party

Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns. The post Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify Chief AI officer is among the newest job titles in the media industry — and for obvious reasons. Seemingly every publisher is working to determine how to adapt to the era of AI Overviews. Less obvious, though, is what the role of chief AI officer actually entails and why a

The New York Times’ product recommendation site Wirecutter – like other commerce-based publishers that rely on driving audiences to their sites to make money from affiliate links – is finding new ways to tweak SEO strategy, package content and expand coverage areas to continue growing revenue. This comes at a tricky time, when the volatility

After a viewership boom earlier this year, some LinkedIn creators say their video impressions have slumped in the second half of 2025 — a drop the platform attributes to changes in how it prioritizes video.  Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the

At the start of the year, hopes for a return to the frothy days of mergers and acquisitions were high, but more recent deal activity has tempered expectations. It was the prospect of a more business-friendly U.S. administration that bankers and corporate dev teams were primed for a rebound from 2023–24’s M&A lull. Early signals

Google could be forced to shed AdX and hand publishers long-awaited settlements. Still, many fear it won’t matter: AI Overviews is hollowing out traffic so quickly that remedies may land after the industry has already bled out. That frustration reflects the squeeze they’re under.  Google’s AI Overviews is the latest blow to referral traffic and