These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes […]
Turning The Comment Section Into A Gold Mine Read More »
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it that item isn’t carried by the store any given person is browsing. For example, someone buying home supplies from a Shopify merchant’s site might search for
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions. “Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access
The Washington Post debuts AI-personalized podcasts to hook younger listeners Read More »
CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of heart, humor and product truth.
How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings Read More »
An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.
Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs Read More »
Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute? For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started
How To Tell If An AI Vendor Will Still Matter In Two Years Read More »
At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up 25% in five years. But the bad news only continues: Retailers are seeing how far they can push the envelope on dynamic pricing. Instacart has been experimenting with selling the same product from the same
The Price Isn’t Always Right; AI Companies Start Raising Standards Read More »
Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming wars. Brands and media buyers will have to pay close attention to whichever rival proposal wins out (barring unforseen other bidders). Further consolidation in the media industry will have repercussions for advertisers and the price they pay
Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery Read More »
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving. Agentic agencies Netflix-WBD, WBD-Paramount, Paramount-Trump and more Agentic agencies More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be
As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed. Overseen by Bob Lord, Horizon Media’s president, and
Horizon’s Blu AI platform focuses on being a transparent business consultancy Read More »
