Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad market in the US is reportedly poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10% and 30% year-over-year, with the average nonpremium ad buy coming in below $30. What’s […]
The CTV Slump Advertisers Want; The CMA Isn’t Done With Google Read More »
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The conditions attached to the FTC’s green light are far from normal, however. They constrain the combined holding company’s ability to steer clients away from publishers or media
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine. The “You” in YouTube Let’s talk CTV in NYC Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more The ‘You’ in YouTube A session titled “YouTube Decoded” featuring YouTube employees
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work Read More »
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten. Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on
The ad industry is obsessed with AI — but what about its energy use and sustainability? Read More »
This piece was first published by Digiday sibling WorkLife The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight. That’s the word from Justin
Why employees are so secretive about using AI at work — and why they shouldn’t be Read More »
Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their
In the race for ad dollars, platforms seek to redefine themselves as AI companies Read More »
In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver
This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. The direct-to-consumer landscape has evolved significantly in recent years, with both established brands and digitally-native players adapting to new market dynamics. Fueling these changing
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts Read More »
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
Olipop turns fans into influencers for pennies with PR boxes on Amazon Read More »
