Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
How United Airlines brought Kinective Media to market — and what’s next Read More »
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. Publisher advisory firm Prohaska Consulting on Wednesday debuted the ProNews Collective, a private marketplace (PMP) of
News Publishers Are Banding Together To Beat Brand Safety Blocking Read More »
Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.
How AI gives Hershey an edge for high-stakes Halloween season Read More »
There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap
Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work Read More »
CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I
CTV Ad Targeting Sucks Because We Let It Read More »
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.
It’s Grimace Versus Gritty; Zeta Global Strikes Again Read More »
Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.
How a focus on performance marketing has cost brands trillions: report Read More »
In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yesterday, Oct. 9, is meant to be a primary point of exchange for media buyers in the United States and other key markets looking to access intrinsic in-game
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for free’ Publishers’ anti-crawler status, Hearst’s OpenAI deal, SearchGPT’s rev-share outlook and more ‘We can’t give away our content for free’ “It’s sort of like the Facebook
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit Read More »
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely
