The U.K.’s Competition Markets Authority is taking up publishers’ fight against Google’s search grip. The watchdog said on Tuesday that it wants to set more binding rules around how Google operates search in the U.K. and how publishers’ content is used, including AI Overviews. That’s a monumental task. And let’s face it, a lot of […]
The Rundown: What CMA’s crackdown on Google really means for publishers Read More »
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles
Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmrich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail
The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael
US Bank Is Using Synthetic Audiences To Generate Real Customer Insights Read More »
Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also include president.
Fabletics names Vans vet chief marketing officer Read More »
The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company which
Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data Read More »
New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.
Why Mars is putting its focus on Gen Z gamers with Razer partnership Read More »
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of
PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025 Read More »
The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top priority.
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings Read More »
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their
MMM Is The Devil You Know Read More »
