Marketing

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality. At the same time, retail media has emerged as the fastest-growing segment […]

AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richmond, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse

When we recorded this episode of AdExchanger Talks live from Cannes on June 17, there were two days left until TikTok’s potential ban in the US was set to take effect – and still no word from President Trump on his plans. Trump signed an executive order on June 19 that extended the deadline for a

AI has a tendency to generate false information in response to queries and present it as fact – which is a bad thing, right? Not always, according to Springboards, a self-described “creative AI tool” designed to generate inaccurate information for the sake of sparking creativity. Instead of trying to reduce hallucinations, Springboards is leaning into them,

In 2025, the Cannes Lions festival entered its third era of creativity.   The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that

The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group. The post Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived? appeared first on AdExchanger.

CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a

Subscribe: Apple Podcasts • Spotify Social platforms like TikTok and YouTube — which hates to be called a social platform, but I digress — are no longer the sole domains for creators. Streaming services have been loading up on creator-led programming, like Hulu with “The Secret Lives of Mormon Wives.” The reality show stars a

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.  Some saw fewer new advertisers and lower ad spend this Pride month compared to last year.  Execs at four LGBTQ+-focused publishers Digiday spoke to attributed the slowdowns and pullbacks to the current social and political climate.  Continue reading this article