As sports marketing spend rises, demand among marketers for help managing and measuring the effects of that investment is also up. A clutch of specialist, sports-focused ad tech and mar tech firms have emerged in recent years to fill that gap. It’s a niche that’s expanding quickly in the wake of brands’ enthusiasm for sports […]
Sports media’s rising tide lifts niche ad tech firms Read More »
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. The post What’s Next In Retail Media, with TripleLift CRO Ed Dinichert appeared first on AdExchanger.
What’s Next In Retail Media, with TripleLift CRO Ed Dinichert Read More »
Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. The post Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace appeared first on AdExchanger.
Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace Read More »
CMO Taylor Montgomery was promoted to global chief brand officer and will be succeeded by Luis Restrepo, vice president of brand and product marketing.
Taco Bell promotes marketing execs to take US success global Read More »
With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.
Amazon grants marketing cloud access to any sponsored ad campaigns Read More »
The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to generate online chatter.
Temptations, People honor hot cat dads in Sexiest Man Alive issue Read More »
“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.
How Lee’s new brand platform reasserts its denim authority Read More »
If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.
Why the advertising industry can’t wait for responsible AI guidelines Read More »
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t
AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed Read More »
Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace?
In a tight automotive market, success starts with understanding your buyers Read More »
