Marketing

Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why CTV Startup Vibe Is Dropping Resellers In Favor Of “Certified Supply” appeared first on AdExchanger.

Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. The worry isn’t new. In

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization,

Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of Privacy Act (CIPA) has included an individual’s right to bring a civil suit since 1967. With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken these protections,

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience. The post What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight appeared first on AdExchanger.

This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026. Q4 ad spend lifts publishers’ hopes for 2026. News publishers’ lawsuit against AI startup Cohere moves forward, FT launches a free Substack for younger readers, and more. Q4