Marketing

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as […]

The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets, primarily in major cities. Curb isn’t the

“In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream, or to some at least, revered status. That is an

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups. The post If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads appeared first on AdExchanger.

Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally. The fashion retailer’s success with TikTok dates to November 2023 in a big way when its most viral product, the Casey Jean in Astrid wash, sold 11,000 pairs in 48 hours before Black Friday. The

Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. More tellingly, the subsequent line of questioning from equities analysts hints at what Wall Street really cares about, and, going by last week’s showing, ad tech

Subscribe: Apple Podcasts • Spotify The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in

Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search. It’s vague, yes — but it’s not just smoke either.  Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details